Influenced by the classic 1939 film ‘The Wizard of Oz’, this humorous viral marketing campaign is designed to build awareness of the NHS Organ Donation Register.

The website allows users to create their own unique dances by uploading a photo, using the cropping tool to position their chosen face into the correct spot, and then finally dropping the heart into the tin man’s hatch to save him. Once the dance is created, it can be emailed to friends and family for them to enjoy.

Innivo also had fun directing the video of the robot dance in a green screen studio. Luckily, it wasn’t us that had to do lots of takes in a hot studio with a pair of green tights over our head. We think it was all worth it though!